Why value-added?

Value-Added is Growing in Popularity

According to consumers, there are several reasons why they choose to buy value-added meats:


1) Time Savings
2) Superior Taste
3) Ability to Easily Prepare Something Unique
4) Eliminates the Need to Purchase All the Different Ingredients


"68% percent of consumers, meanwhile, indicated that they would like to see an expanded assortment of value-added items at their primary meat department, as do 83% of frequent value-added meat users."

Value-added proteins have risen in popularity over recent years, with the percentage of shoppers who purchase value-added meats nearly doubling between 2016 (37%) and 2022 (67%). (Source: Power of Meat report by FMI)

Why Alimento?

5 Reasons to Choose Gloss Marinades

Why Use Alimento marinades in your meat dept. or butcher shop? Gloss Marinades are our #1 best-seller, and we supply hundreds of stores across the US that have experienced success with their value-added programs, and more specifically, marinated meats. Some of the reasons 800+ stores choose to use our oil-based marinades include:

1. Increased Margins & Profits - Customers are willing to pay a premium for marinaded meats because they're packed with flavor and save time because they're ready to cook/grill without the need to buy seasoning separately.

2. Increased Shelf Life for Proteins - Unlike water-based marinades that tend to run off the meats and into the trays, our marinades coat meat like a glove, keeping oxygen out, and increasing shelf life.

3. Unique Flavors Help You Stand Out Amongst the Competition - We offer 27+ unique flavors of marinades that span across America's various regional and personal taste preferences. Our flavors are tested, refined, and progressive. They give customers a reason to choose your store over Walmart, for example.

4. Increased Visual Appeal - Customers first shop with their eyes, and our marinades are packed with real herbs, spices and fruits that are visible (no dyes, preservatives, or artificial flavors). They really pop in your meat case and draw customer attention with their bold, natural colors.

5. Customer Loyalty - Once you introduce our marinades to proteins in your meat case, they tend to have a cult-like following. Customers consistently come back for their favorite flavors, or to try something new, as our flavors profiles are not only delicious, but also unique and edgy! While you would coat the entire pieces of meat when selling out of your meat case, below we have coated the tops of some chicken breasts to demonstrate the thorough coverage and bold visual appeal that our oil-based marinades provide.

Starting Your Value-Added Program

Getting Started

There is always a first step in any project or journey. Whether you currently have a program that is in need of a re-vitalization, or you desire to start a value-added program in your meat, seafood or deli. Alimento makes it easy, offering one of the few, if not the only, total turn-key value-added programs in the industry today. Our program takes away the time-consuming work of finding and developing the essential elements of a solid and profitable value-added program. From concept to completion we are with you every step of the way. Our 20 years of experience dedicated to Value-Added have contributed to many advances including:

  • Development of our oil-based Gloss Marinades which benefit both the retailer and the consumer.
  • Single batch packaging which reduces potential contamination and provides consistency.
  • Formulations that enhance visual presentation.
  • All natural ingredients that increase shelf life of most proteins.
  • Functional elements that add moisture retention in many proteins providing improved consumer results and better dining experiences.

Our programs provide the following:

  • All required tools required for every concept module at no charge, our investment to your success.
  • Training materials and continual updates on the latest trends are continually provided to make sure your program is dynamic.
  • Data sheets on every product with complete technical information for consumer review.
  • Subordinate elements like custom logoed full color ingredient labels for product, promotional materials etc. are all provided as part of our program, making it effortless in offering a state of the art value added program.

The first step is a call to one of our sales staff. They will guide you through the process after discussing what type of program you may want.

  • Programs usually focus on one, or multiple success objectives. We can guide you to higher profits while differentiating your store(s) from your competitors.
  • Our program concepts are utilized to re-focus the buyer away from price to quality and uniqueness. 
  • Our is to utilize concepts that provide you with tools that replenish interest in your store(s) through a variety of concepts that visually enhance your staffed or unstaffed meat and seafood cases.

✨Start Your Program✨